Using Online Controlled Experiments to Examine Authority Effects on User Behavior in Email Campaigns.
Kwan Hui LimEe-Peng LimBinyan JiangPalakorn AchananuparpPublished in: HT (2016)
Keyphrases
- user behavior
- online advertising
- instant messaging
- electronic mail
- display advertising
- user interaction
- user preferences
- user experience
- user browsing
- email messages
- spam filtering
- individual user
- user sessions
- web usage mining
- user interests
- social networking
- user actions
- user activities
- user activity
- link analysis
- recommender systems
- spam detection
- user clicks
- user intent
- implicit feedback
- text mining
- social media
- log analysis
- user behavior patterns