The impact of social media advertising on Vietnamese students' online course purchasing decisions: a case study in the Mekong Delta.
Duy Le VuHong Minh Ngoc TranPublished in: ICSEB (2023)
Keyphrases
- online course
- social media
- online learning
- learning styles
- distance learning
- statistically significant
- online education
- computer mediated
- online environment
- lifelong learning
- student interaction
- case study
- critical thinking
- social networks
- learning content
- learning management systems
- discussion forums
- secondary school
- e learning
- learner centered
- learning algorithm
- m learning
- distance education
- learning experience
- multimedia