Interaction of marketing, R&D and critical innovation: case study of Korean and Japanese firms.
Geon-Cheol ShinJames Jungbae RohPublished in: Int. J. Bus. Inf. Syst. (2015)
Keyphrases
- case study
- technological innovation
- social media
- information technology
- user interaction
- data mining
- potential customers
- website
- long term
- knowledge management
- human computer interaction
- financial services
- human robot interaction
- success stories
- competitive environment
- strategic decisions
- marketing strategies
- morphological analysis
- data mining technology
- information systems
- profit maximizing
- ultimate goal
- investment strategies
- real world
- development process
- decision making
- small and medium sized