Tracking the digital footprints of customers: how firms can improve their sensing abilities to achieve business agility.
Christoph SeebachImmanuel PahlkeRoman BeckPublished in: ECIS (2011)
Keyphrases
- competitive advantage
- business process
- information systems
- real time
- customer relationship management
- information technology
- business activities
- competitive environment
- financial services
- data mining
- knowledge management
- service providers
- cost efficient
- systems development
- financial information
- marketing strategies
- electronic commerce
- business processes
- particle filter
- supply chain
- business models
- business opportunities