Large Social Networks Can Be Targeted for Viral Marketing with Small Seed Sets.
Paulo ShakarianDamon PauloPublished in: ASONAM (2012)
Keyphrases
- viral marketing
- influence maximization
- seed set
- social networks
- online social networks
- greedy algorithm
- information diffusion
- diffusion models
- social network analysis
- marketing campaigns
- diffusion model
- social media
- influence propagation
- influential nodes
- social relationships
- social interaction
- social influence
- social networking
- social network data
- network structure