The attraction of personalized service for users in mobile commerce: an empirical study.
Shuk Ying HoSai Ho KwokPublished in: SIGecom Exch. (2003)
Keyphrases
- personalized services
- mobile commerce
- mobile services
- context aware
- user profiles
- mobile devices
- user model
- mobile users
- user profiling
- user requirements
- electronic commerce
- recommender systems
- end users
- information services
- user interface
- agent technology
- user interaction
- social media
- recommendation systems
- user feedback
- web content
- software agents
- social networks