ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction.
Jianghao LinBo ChenHangyu WangYunjia XiYanru QuXinyi DaiKangning ZhangRuiming TangYong YuWeinan ZhangPublished in: WWW (2024)
Keyphrases
- language model
- probabilistic model
- language modeling
- smoothing methods
- statistical language models
- n gram
- speech recognition
- document retrieval
- language modelling
- information retrieval
- language models for information retrieval
- translation model
- relevance model
- prediction accuracy
- sponsored search
- statistical models
- query expansion
- context sensitive
- statistical language modeling