Manifestations of interpersonal trust in online interaction: A cross-cultural study comparing the differential utilization of seller ratings by eBay participants in Canada, France, and Germany.
Arun VishwanathPublished in: New Media Soc. (2004)
Keyphrases
- cross cultural
- virtual teams
- online consumer
- united kingdom
- information technology
- language proficiency
- threaded discussions
- cultural differences
- focus group
- participants included
- group discussion
- reputation systems
- online environment
- reputation mechanisms
- university students
- individual differences
- online auctions
- third party
- social media