Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model.

Simona Vinerean Alin Opreana

Published in: J. Theor. Appl. Electron. Commer. Res. (2021)

Keyphrases

higher order
social media
computational model
high level
high order
mathematical model
probabilistic model
formal model
low order
lower order
data mining
social networks
similarity measure
experimental data
customer service