Factors Affecting Customer Acceptance of Online Shopping Platforms in Malaysia: Conceptual Model and Preliminary Results.
Nabil Hasan Al-KumaimGan Wong SowFathey MohammedPublished in: IRICT (2020)
Keyphrases
- conceptual model
- factors affecting
- online shopping
- customer satisfaction
- consumer behavior
- service quality
- factors influencing
- data model
- customer preferences
- online retailers
- perceived usefulness
- electronic commerce
- data warehouse
- high level
- individual differences
- technology acceptance
- query language
- user satisfaction
- marketing strategies
- object oriented
- online shoppers
- conceptual models
- personal information
- user acceptance
- e government
- knowledge base
- theory of planned behavior
- shopping behavior
- domain ontology
- technology acceptance model
- data mining
- real time