Experimentation and performance in advertising: An observational survey of firm practices on Facebook.
Julian RungeSteven GeinitzSimon EjdemyrPublished in: Expert Syst. Appl. (2020)
Keyphrases
- social networking websites
- information technology
- social media
- social networking
- case study
- social networks
- social networking sites
- data collection
- privacy policies
- assisted learning
- internet advertising
- current practices
- user centered design
- online advertising
- sponsored search
- cross sectional
- social network sites
- test bed
- online social networks