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Defining the Phygital Marketing Advantage.

Matt JohnsonRob Barlow
Published in: J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
  • social media
  • data mining
  • website
  • real world
  • decision making
  • image sequences
  • databases
  • expert systems
  • relational databases
  • long term
  • customer relationship management
  • marketing strategies