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Understanding Online Impulse Buying Behavior in Social Commerce: A Systematic Literature Review.

Samah AbdelsalamNaomie SalimRose Alinda AliasOmayma Husain
Published in: IEEE Access (2020)
Keyphrases
  • literature review
  • case study
  • fuzzy theory
  • current issues
  • online learning
  • social commerce
  • business models
  • information systems development
  • end users
  • user interaction
  • design science