The Impact of Competing Ads on Click Performance in Sponsored Search.
Ashish AgarwalTridas MukhopadhyayPublished in: Inf. Syst. Res. (2016)
Keyphrases
- sponsored search
- click prediction
- search engine
- click through rate
- online advertising
- computational advertising
- contextual advertising
- click models
- web search
- user experience
- commercial search engines
- sponsored search auctions
- user clicks
- search advertising
- user behavior
- display advertising
- additional features
- information retrieval
- website