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Multicriteria Selection of Online Advertising Content for the Habituation Effect Reduction.
Anna Lewandowska
Jaroslaw Jankowski
Wojciech Salabun
Jaroslaw Watróbski
Published in:
ACIIDS (2) (2019)
Keyphrases
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online advertising
user experience
user behavior
contextual advertising
advertising campaigns
behavioral targeting
multimedia
display advertising
decision problems
decision analysis
metadata
user interface
web documents
selection algorithm
long tail
internet advertising