Ad Close Mitigation for Improved User Experience in Native Advertisements.
Natalia SilbersteinOren SomekhYair KorenMichal AharonDror PoratAvi ShaharTingyi WuPublished in: WSDM (2020)
Keyphrases
- user experience
- sponsored search
- user behavior
- online advertising
- user studies
- click prediction
- user interaction
- user interface
- end users
- information access
- search advertising
- mobile applications
- mobile services
- display advertising
- user engagement
- advertising campaigns
- contextual advertising
- social bookmarking
- interface design
- search engine
- expert systems
- artificial intelligence