Predictive client-side profiles for personalized advertising.
Mikhail BilenkoMatthew RichardsonPublished in: KDD (2011)
Keyphrases
- user profiles
- information filtering
- web applications
- personal preferences
- e learning
- online advertising
- decision trees
- personalized information
- database
- web search
- recommender systems
- real world
- context aware
- user preferences
- user model
- web browser
- collaborative filtering
- user centric
- personalized search
- personalized services
- case study