Multi-Touch Attribution Based Budget Allocation in Online Advertising.
Sahin Cem GeyikAbhishek SaxenaAli DasdanPublished in: CoRR (2015)
Keyphrases
- online advertising
- multi touch
- multi user
- user behavior
- hardware and software
- digital signage
- behavioral targeting
- user experience
- display advertising
- social learning
- long tail
- sponsored search
- single user
- multi channel
- computer systems
- text retrieval
- computational model
- contextual advertising
- internet advertising
- learning process
- search engine