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Impact of product customization level on consumer's word-of-mouth behaviors and contents: a field study.

Xiaolun WangXiaofeng YuFan FengPeijian Song
Published in: Inf. Technol. People (2023)
Keyphrases
  • factors that influence
  • factors influencing
  • database
  • case study
  • user interface
  • statistical analysis
  • electronic commerce
  • positive effects
  • consumer behavior