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Endorsements on Social Media: An Empirical Study of Affiliate Marketing Disclosures on YouTube and Pinterest.
Arunesh Mathur
Arvind Narayanan
Marshini Chetty
Published in:
Proc. ACM Hum. Comput. Interact. (2018)
Keyphrases
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social media
social media platforms
online marketing
social networks
potential customers
user behavior
email
user comments
user generated
online social networks
social networking
social media data
website
big data
user generated content
online consumer
internet marketing
crisis management
privacy preservation