How Online Social Interactions Affect Consumers' impulse Purchase on Group Shopping Websites?
Kem Z. K. ZhangBing HuSesia J. ZhaoPublished in: PACIS (2014)
Keyphrases
- social interaction
- online stores
- online retailers
- online shopping
- shopping behavior
- internet shopping
- social skills
- website
- electronic commerce
- grocery shopping
- online learning communities
- social networks
- social behavior
- social learning
- social systems
- social media
- competitive advantage
- social context
- online learning
- web pages
- group members
- social presence
- social ties
- potential customers
- swarm intelligence
- purchasing behavior
- social influence
- online learning environment
- service quality
- social networking