Does Social Media Really Help?: From Customer Involvement to New Product Success.
Rebecca LiuAysegul Eda KopPublished in: Int. J. Online Mark. (2016)
Keyphrases
- social media
- consumer products
- user generated content
- social networks
- electronic commerce
- big data
- customer satisfaction
- customer service
- social media data
- website
- markov chain
- online social networks
- user satisfaction
- learning algorithm
- call center
- success factors
- user involvement
- consumer behavior
- social media platforms