Reasons to believe: Influence of credibility on motivations for using social networks.
Thomas J. JohnsonBarbara K. KayePublished in: Comput. Hum. Behav. (2015)
Keyphrases
- social networks
- social influence
- information diffusion
- viral marketing
- information propagation
- social network analysis
- social interaction
- social media
- social networking
- influence propagation
- social relationships
- online social networks
- complex networks
- network structure
- link prediction
- factors influencing
- information retrieval
- factors that influence
- machine learning
- main factors
- prior studies
- data mining
- real world