The Impact of Commercial Banks' Internal Service Quality on the Front-Line Employees' Service Performance: Based on the Perspective of Internal Marketing.
Xuan YuYunchen WangPublished in: ICSS (2015)
Keyphrases
- service quality
- customer satisfaction
- commercial banks
- service providers
- marketing strategies
- electronic commerce
- job satisfaction
- information systems
- user satisfaction
- online shopping
- customer support
- customer loyalty
- quality of service
- customer service
- competitive advantage
- information quality
- data mining
- social networks
- credit card
- cloud computing
- management system
- information technology
- web services
- website
- retail banking