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Research on basic forms and distribution of relationship benefits in customer loyalty programs: Based on relational bonds.

Ke-ji WangMing-li ZhangQing-min Kong
Published in: SOLI (2014)
Keyphrases
  • relational data
  • customer loyalty
  • database
  • data mining
  • real time
  • relational databases
  • user interface
  • decision support system
  • database schema
  • ultimate goal
  • customer satisfaction