Co-Creation of Value through Social Network Marketing: A Field Experiment Using a Facebook Campaign to Increase Conversion Rate.
Asle FagerstrømGheorghita GhineaPublished in: HCI (12) (2011)
Keyphrases
- social networks
- social media
- online social networks
- social networking
- social relationships
- viral marketing
- social networking websites
- data mining
- social network analysis
- social interaction
- social communities
- network structure
- online marketing
- social media platforms
- social network sites
- link prediction
- social graph
- social behavior
- long term
- information diffusion
- social networking sites
- social network data
- potential customers
- user generated content
- young adults
- advertising campaigns
- information flow