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The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?

Thomas M. WagnerAlexander BenlianThomas Hess
Published in: HICSS (2013)
Keyphrases
  • business models
  • conceptual framework
  • data sets
  • web services
  • case study
  • service providers
  • service oriented
  • search computing
  • mobile payment
  • end users
  • semi automatic