Segmenting online game customers - The perspective of experiential marketing.
Jyh-Jian SheuYan-Hua SuKo-Tsung ChuPublished in: Expert Syst. Appl. (2009)
Keyphrases
- online game
- customer relationship management
- marketing strategies
- customer behavior
- potential customers
- direct marketing
- online gaming
- customer service
- consumer behavior
- embodied cognition
- purchasing behavior
- customer support
- educational games
- multi player
- website
- data mining
- game based learning
- virtual communities
- marketing campaigns
- customer data
- customer segmentation
- computer games
- financial services
- customer base
- customer satisfaction
- commercial banks
- customer loyalty