Computational Advertising: A Paradigm Shift for Advertising and Marketing?
Yanwu YangYinghui (Catherine) YangBernard J. JansenMounia LalmasPublished in: IEEE Intell. Syst. (2017)
Keyphrases
- paradigm shift
- computational advertising
- sponsored search
- online advertising
- consumer behavior
- internet advertising
- open problems
- internet marketing
- search engine
- information retrieval
- data mining and machine learning
- user behavior
- website
- data mining
- web mining
- future development
- viral marketing
- text summarization
- marketing campaigns
- domain driven
- user experience
- marketing strategies
- search behavior
- artificial intelligence
- web search