Demographic factors in assessing perceived risk in online shopping.
Anthony GriffinDennis ViehlandPublished in: ICEC (2011)
Keyphrases
- online shopping
- shopping behavior
- theory of planned behavior
- perceived risk
- customer satisfaction
- internet banking
- service quality
- perceived usefulness
- negative impact
- personal information
- factors that affect
- online consumer
- online banking
- subjective norm
- factors affecting
- response time
- positive effects
- structural equation modeling
- factors that influence
- factors influencing
- social media