Business Intelligence und Competitive Intelligence - IT-basierte Managementunterstützung und markt-/wettbewerbsorientierte Anwendungen.
Hans-Georg KemperHenning BaarsPublished in: HMD Prax. Wirtsch. (2006)
Keyphrases
- business intelligence
- business information
- competitive intelligence
- data warehousing
- data warehouse
- knowledge management
- decision support
- decision making
- business intelligence systems
- case study
- data analysis
- competitive environment
- data mining
- competitive advantage
- microsoft office
- end users
- knowledge discovery
- microsoft sql server
- sql server
- management system
- big data
- data sets
- decision support system
- database systems
- actionable knowledge
- key performance indicators
- business intelligence solutions