Crm Adoption in a Higher Education Institution.
Guy-Emmanuel RigoCristiane PedronMário M. CaldeiraPublished in: MCIS (Short Papers) (2012)
Keyphrases
- higher education
- mobile learning
- customer relationship management
- learning technologies
- e learning
- online learning
- hong kong
- distance learning
- learning management systems
- hybrid learning
- information technology
- learning in higher education
- open university
- higher education institutions
- mobile technologies
- technology enhanced
- blended learning
- m learning
- e government
- corporate training
- tertiary education
- educational technology
- knowledge practices
- data mining