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Causal Modeling of Web-Advertising Effects by Improving SEM Based on DEMATEL Technique.
Pao-Lien Wei
Jen-Hung Huang
Gwo-Hshiung Tzeng
Shwu-Ing Wu
Published in:
Int. J. Inf. Technol. Decis. Mak. (2010)
Keyphrases
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website
web applications
web resources
neural network
web pages
semantic web
web documents
web users
linked data
web scale
web technologies
information overload
information sources
information systems
web mining
data sources
user generated content
information space
online advertising
database