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Customers as Part of Value Webs: Towards a Framework for Webbed Customer Innovation Tool.
Ralf Reichwald
Sascha Seifert
Dominik Walcher
Frank Thomas Piller
Published in:
HICSS (2004)
Keyphrases
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customer satisfaction
customer service
analysis tool
main contribution
conceptual model
conceptual framework
potential customers
data mining
case study
theoretical framework
call center
marketing strategies
customer behavior
customer data
customer preferences