The hidden conversion funnel of mobile vs. desktop consumers.
Anat GoldsteinChen HajajPublished in: Electron. Commer. Res. Appl. (2022)
Keyphrases
- mobile devices
- mobile phone
- desktop computers
- small screen
- personal computer
- context aware
- mobile learning
- mobile applications
- mobile users
- video conferencing
- computing environments
- mobile computing
- mobile environments
- autonomous mobile
- mobile commerce
- decision making
- communication technologies
- online shopping
- m learning
- user interface
- data sets