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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service.

Mahmud Akhter ShareefYogesh Kumar DwivediVinod KumarUma Kumar
Published in: Int. J. Inf. Manag. (2017)
Keyphrases
  • mobile advertising
  • messaging service
  • metadata
  • design process
  • user experience
  • website
  • consumer behavior
  • mobile devices
  • long term
  • social media
  • engineering design
  • mobile internet
  • internet advertising