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Content design of advertisement for consumer exposure: Mobile marketing through short messaging service.
Mahmud Akhter Shareef
Yogesh Kumar Dwivedi
Vinod Kumar
Uma Kumar
Published in:
Int. J. Inf. Manag. (2017)
Keyphrases
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mobile advertising
messaging service
metadata
design process
user experience
website
consumer behavior
mobile devices
long term
social media
engineering design
mobile internet
internet advertising