Estimating the incremental effects of interactions for marketing attribution.

Ritwik Sinha Shiv Kumar Saini N. Anadhavelu

Published in: BESC (2014)

Keyphrases

data mining
website
incremental learning
social media
incremental version
genetic algorithm
decision making
rigid body
computer based instruction
neural network
e learning
long term
predictive modeling
direct marketing
consumer behavior