Word of Mouth: The Effects of Marketing Efforts and Customer Satisfaction.
Xuecheng YangXiaohang ZhangFeng ZuoPublished in: JCAI (2009)
Keyphrases
- customer satisfaction
- service quality
- customer service
- user satisfaction
- online shopping
- customer reviews
- customer retention
- core competence
- marketing strategies
- customer data
- user information satisfaction
- internet banking
- product design
- information quality
- competitive advantage
- electronic commerce
- knowledge management