Simulating Customer Experience and Word-Of-Mouth in Retail - A Case Study.

Peer-Olaf Siebers Uwe Aickelin Helen Celia Chris W. Clegg

Published in: Simul. (2010)

Keyphrases

customer behavior
point of sale
electronic commerce
case study
test bed
customer satisfaction
neural network
supply chain
customer service
data sets
real world
learning algorithm
user experience
call center