Mining the Customer Credit Using Artificial Neural Networks and Multivariate Adaptive Regression Splines.
Tian-Shyug LeeI-Fei ChenPublished in: IC-AI (2004)
Keyphrases
- using artificial neural networks
- multivariate adaptive regression splines
- artificial neural networks
- credit card
- transactional data
- mining algorithm
- point of sale
- data mining
- frequent itemsets
- web mining
- pattern mining
- electronic commerce
- support vector regression
- data mining algorithms
- customer satisfaction
- text mining
- sequential patterns
- itemsets
- data mining methods
- call center
- credit scoring
- marketing strategies
- decision trees
- commercial banks
- customer behavior
- machine learning
- data sets