Using ChatGPT in Content Marketing: Enhancing Users' Social Media Engagement in Cross-Platform Content Creation through Generative AI.
Kholoud Khalil AldousJoni SalminenAli FarooqSoon-Gyo JungBernard J. JansenPublished in: HT (2024)
Keyphrases
- content creation
- social media
- cross platform
- user participation
- user generated content
- social networking
- social networks
- open source
- web content
- online communities
- decision making
- authoring tool
- business applications
- expert systems
- data management
- user interface
- software package
- user activity
- online forums
- web services