The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time.

Jungyeon Sung Kwangsu Cho

Published in: Cyberpsychology Behav. Soc. Netw. (2012)

Keyphrases

mobile devices
multimedia
mobile phone
data mining
college students
text messaging
mobile applications
social media
context aware
statistically significant
multimedia data
user experience
website
web pages
computer assisted instruction
autonomous mobile
real time