An exploratory study of the socio-cultural impact on the adoption of e-commerce for firms in the tourism industry of Thailand.
Savanid VatanasakdakulJohn D'AmbraPublished in: ECIS (2006)
Keyphrases
- electronic commerce
- tourism industry
- socio cultural
- network externalities
- small and medium sized enterprises
- internet enabled
- information technology
- computer supported
- adoption decisions
- knowledge building
- computer mediated communication
- individual differences
- business models
- information systems
- learning opportunities
- social capital
- network effects
- learning process