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Maximising Eyeballs but Facilitating Cybercrime? Ethical Challenges for Online Advertising in New Zealand.
Paul A. Watters
Maya F. Watters
Jacqueline Ziegler
Published in:
HICSS (2015)
Keyphrases
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online advertising
user behavior
ethical issues
legal issues
advertising campaigns
display advertising
behavioral targeting
lessons learned
countermeasures
information systems
internet advertising
real world
sponsored search
website
web search
privacy issues