Understanding User Intention to Share Information in Online Social Shopping Communities: the Moderating effect of Community Equity.
Libo LiuChunxiao YinJinbi YangPublished in: PACIS (2014)
Keyphrases
- online social
- share information
- community members
- user intention
- social media
- online communities
- social networks
- information sharing
- social structure
- online social networks
- instant messaging
- virtual communities
- social influence
- social support
- feedback information
- network analysis
- social network analysis
- user generated content
- user behavior
- machine learning
- share knowledge
- sharing information
- social networking
- social networking sites
- search result
- community detection
- user interests
- knowledge sharing
- content analysis