Interactive Decision Aids for Consumer Decision Making in E-Commerce: The Influence of Perceived Strategy Restrictiveness.
Weiquan WangIzak BenbasatPublished in: MIS Q. (2009)
Keyphrases
- decision aids
- decision making
- decision aid
- electronic commerce
- perceived risk
- purchase intention
- decision support
- decision makers
- online shopping
- internet shopping
- online stores
- multi criteria
- decision support system
- comparison shopping
- factors influencing
- consumer behavior
- fuzzy logic
- multiple criteria
- product information
- neural network
- end users
- technology acceptance
- factors affecting
- data warehouse
- information systems