The diffusion process of product-harm misinformation on social media: evidence from consumers and insights from communication professionals.
Zifei Fay ChenYang ChengPublished in: Internet Res. (2023)
Keyphrases
- diffusion process
- social media
- information diffusion
- diffusion processes
- product information
- anisotropic diffusion
- consumer behavior
- diffusion equation
- diffusion model
- impurity atom
- social networks
- diffusion coefficient
- viral marketing
- homogeneous areas
- reaction diffusion
- social networking
- online social
- user generated content
- pricing strategies
- social connections
- consumer reviews
- online retailers
- partial differential equations