Customer segmentation based on commitment and ICT use.
Irene Gil-SauraMaría-Eugenia Ruiz-MolinaPublished in: Ind. Manag. Data Syst. (2009)
Keyphrases
- customer segmentation
- information and communication technologies
- data mining methods
- data mining
- clustering analysis
- customer behavior
- association rule mining
- customer relationship management
- case study
- customer data
- clustering method
- knowledge discovery
- knowledge management
- search engine
- fuzzy clustering
- sponsored search
- website
- information technology
- machine learning
- real world