Click Me If You Can! - When Do Users Follow a Call to Action in an Online Message?
Thomas PfeifferHeike TheuerlingMichaela KauerPublished in: HCI (27) (2013)
Keyphrases
- internet users
- online video
- user interface
- social networking sites
- virtual communities
- information sources
- real time
- end users
- web search
- social media
- online communities
- user feedback
- interface agent
- email messages
- user satisfaction
- online services
- social networking services
- information access
- human actions
- online learning
- recommender systems
- search engine