The effects of service interactivity on the satisfaction and the loyalty of smartphone users.
Minkyoung KimYounghoon ChangMyeong-Cheol ParkJongtae LeePublished in: Telematics Informatics (2015)
Keyphrases
- service quality
- customer satisfaction
- user satisfaction
- mobile services
- daily life
- mobile devices
- mobile applications
- end users
- rapidly in recent years
- information systems
- user interface
- customer loyalty
- potential customers
- user interaction
- service providers
- web services
- e learning
- value added services
- mobile phone
- social media
- rapid growth
- online services
- online shopping
- user groups
- user requests
- mission critical
- internet users
- service discovery
- smart phones
- recommender systems
- user experience
- user behavior
- quality of service
- electronic commerce